Drop Me – Super App Home Screen UX Redesign
Article

Drop Me – Super App Home Screen UX Redesign

This project is a UX-focused redesign of the Drop Me mobile application, a Sri Lankan super app concept that combines ride-hailing, food delivery, grocery shopping, logistics, rentals, events, and digital services into a single platform. The redesign was driven by a comparative analysis of existing mobility platforms, particularly PickMe, with the goal of improving service discoverability, reducing ride-booking friction, and creating a stronger super-app experience. Key UX decisions included prioritizing the ride-booking flow above the fold, introducing a clear pickup and destination structure that aligns with users' mental models, improving visual hierarchy, and increasing visibility of secondary services through a service-first layout. The final solution balances business goals and user needs by enabling faster ride bookings while encouraging users to explore additional services within the ecosystem. The design also introduces a stronger local brand identity through culturally relevant visual elements and a consistent card-based architecture that improves usability and scalability.

Drop Me – Super App Home Screen UX Redesign
Article

Drop Me – Super App Home Screen UX Redesign

This project is a UX-focused redesign of the Drop Me mobile application, a Sri Lankan super app concept that combines ride-hailing, food delivery, grocery shopping, logistics, rentals, events, and digital services into a single platform. The redesign was driven by a comparative analysis of existing mobility platforms, particularly PickMe, with the goal of improving service discoverability, reducing ride-booking friction, and creating a stronger super-app experience. Key UX decisions included prioritizing the ride-booking flow above the fold, introducing a clear pickup and destination structure that aligns with users' mental models, improving visual hierarchy, and increasing visibility of secondary services through a service-first layout. The final solution balances business goals and user needs by enabling faster ride bookings while encouraging users to explore additional services within the ecosystem. The design also introduces a stronger local brand identity through culturally relevant visual elements and a consistent card-based architecture that improves usability and scalability.